THE IMPACT OF THE MEDIA ON THE SOCIALIZATION OF MODERN YOUTH

Abstract

The article deals with the socializing influence of modern media on young people in the conditions of the media society, its positive and negative consequences. Media space actively influences the axiological world of young people, its education and education, forming and changing settings,
behavioral, activity and learning patterns.The media behavior of youth has been considered as the system of personality actions in the media space, which includes various forms of media consumption and media production determined by young people’s media preferences and aimed at satisfying communicative, informational, cognitive, cultural, recreational and other needs. The peculiarities of the formation of a young person’s personality of the modern "digital generation" under the dual influence of the real and virtual worlds have been studied. Particular attention has been paid to the new media, in particular the Internet and the opportunities it provides to young people to meet their needs. The phenomenon of
Internet addiction, its types, manifestations and risks have been analyzed. The attention has also been paid to the role of the family as a traditional institution of socialization in shaping the media behavior of young people. It is stated that media socialization, on the one hand, is a socialization that occurs through the active interference of audiovisual media, and on the other - is a forced self-socialization, which is carried out in conditions of insufficient participation in life and socialization of children of their socializing environment, especially close and significant adults. The conclusion has been made on the necessity of forming a media culture of a person as a person's ability to effectively interact with the media, to adequately behave in the information environment as the way of minimizing the risks of media
influence.