CONCEPTUAL APPROACHES TO THE PROBLEM OF NORMATIVITY IN PSYCHOLOGICAL SCIENCE

Abstract

 The article deals with the analysis of conceptual approaches to  the problem of normativity in Ukrainian and foreign psychological science and the level of research of this problem, in particular, in the aspect of psychological analysis of the normative behaviour of individual. The author also clarifies and further concretizes the conceptual apparatus of the study, which includes definitions of basic categories and concepts of work. The article analyses the nature of congruent relationships between normativity and norm. It is emphasized that norms are objectified as a system of control and orderliness of interaction and relationships of the subjects of joint activities. Moreover, norms are an appropriate mechanism that provides the subjects of joint activities with the ability to predict and anticipate actions within established rules and social expectations. The quality of normativity can be interpreted by a wide range of social phenomena, including social norms, social relations and consciousness, which can model the behaviour of subjects; only in this case normativity is objectified in its highest, most abstract form, and not as a certain scale of behaviour. As the essential attributive characteristics of the norm, meaningfully relevant to the subject of research – normative behaviour, the author identifies: the objectivity of the norm, i.e. its independence from individual consciousness; low level of awareness; the ability to exert a regulatory influence on behaviour; the ability to organize behaviour in a certain direction, i.e. to act as a formative guideline for action; the ability to predict the final result of actions